At AJ Prindle, we understand the importance that you place on your privacy and pledge never to misuse your personal information.  This Privacy Policy describes how AJ Prindle uses the information that we collect about you and how you can impact our use of your information.

Please review this Privacy Policy periodically as we may update it occasionally. Obviously, we will handle your information according to the terms of the Policy in effect at the time you give it to us. This policy was last updated on 3/19/2005.

Our information collection policy is simple:  we only collect the information needed to provide you the products and services that you request in the best way that we can.

• When you visit our web site, we automatically collect your Internet service provider's address, the web page that you came from and your activity while on our site.

• When you make a purchase or request a catalog, we collect the information that you provide such as your name, address, phone number, email, order details and payment information.

• When you register on our site, we collect all of the information that you volunteer, such as your name, address, phone number, email, vehicle information and your interests.  Please note:  Not all of this information is required to register on our site.  Required fields are denoted with a "*".

• We also collect the information you provide us when you respond to a survey, contest or sweepstakes, or when you contact us by e-mail, phone, fax or mail.

If you arrive at our web site through a link from a third party site, you may have been redirected to our site through an intermediary site which may have recorded the internet protocol (IP) "address" of your browser, which address identifies the computer used, but does not permit identification of the individual using the computer. In addition, during such redirection a "cookie" or similar tracking device may have been placed on your hard drive through your Web browser.

The information that you provide allows us to serve you better by providing you with a convenient, personalized shopping experience.  We use your information to process your order, update you on order status and customize the content of our web pages.

We also add your information to our customer database, so you may receive periodic mailings from us about new products and services or special promotions.  If you do not want to receive these mailings from us, please email customercare@ajprindle.com or call 1.800.780.9356.

You may also receive periodic promotional emails from us.  If you do not want to receive such emails from us, please click the "unsubscribe" link at the bottom of every promotional email we send to you.  Please note: You will still receive emails from us that are necessary to process your order or respond to your requests.

Occasionally, we may provide your name and postal address (but not your email address or phone number) to a select group of companies whose products may be of interest to you.  If you do not want us to share your name and postal information with these companies, please email customercare@ajprindle.com or call 1.800.780.9356.

Also, we must share your information with third party companies to provide products and services to you such as packaging and shipping your order.  We only share the information that is needed for the third party company to provide the necessary product or service, and all of our third party companies are contractually-restricted from using your information for any reason other than helping us to provide the necessary product or service. In the event that you arrive at our site through a link from a third party site, we may share limited information provided by you with that third party site to allow us to manage and administer our marketing affiliate program.

Occasionally, we may share your information with other divisions of our parent company, Ford Motor Company.  These divisions may use the information as input to the ongoing development of new products and services or for new marketing programs.  All of Ford Motor Company is similarly pledge to safeguard and never misuse your personal information.

Cookies are very small data files that the website creates on your hard drive to hold the information about your visit.  We use cookies to keep track of your shopping cart and to understand traffic patterns so that we can improve the site to better meet the needs of our customers. The cookie does not hold personal or credit card information.  The cookie will last up to one year after its creation on your computer, but can be deleted at any time.  Please note:  A cookie cannot be used to get data from your hard drive or gather personal information that you do not wish to share. In the event that you arrive at our website through a link from a third party site, cookies may be used by us or the affiliate marketing network company we use to determine whether and when you return to our site directly.

You may access and update the following information by logging into your secure account on our webstore, using your email and password:

• Contact information (name, address, phone number)
• Login information (email and password)
• Shipping information (stored shipping names and addresses)
• Payment information (credit cards and billing addresses.  Please note: to safeguard you information, only the last four digits of your credit card are shown.  This information is only stored for future shopping at your request.)
• Personal preferences (information you supplied on your vehicle and interests)
• Order information (prior orders and order status)

You may also access this information by calling or writing to us (see Contact Us below).  We will authenticate each request and reply in a manner that ensures the security of the information you have requested.

When you shop at our webstore, rest assured that the transaction is secure. Our servers use Secure Sockets Layer (SSL), an advanced encryption technology that works with Netscape Navigator (versions 2.0 and above), Microsoft Internet Explorer (version 3.0 and above), and AOL (AOL 3.0 and above).

We use this technology on any pages that request personal information.  A solid key or locked padlock symbol in the lower portion of your browser window shows that you are in this "secure mode."  If you do not see this symbol on pages that request sensitive information, please call our Customer Service Center toll free at 1.800.780.9356 to complete your order.

We regret that we cannot guarantee that information transmitted through email will be secure, however, since email sent over the Internet is not secure. To discuss any sensitive information, please call Customer Assistance at 1.800.780.9356 instead of emailing us.

AJ Prindle does not solicit information from anyone under the age of fourteen, i.e., a "child."  Any information that we receive from a user that is identified as a child will be deleted and not used for any purpose.

If you have any questions or concerns about our policies or to have your name and information removed from any of AJ Prindle's lists or databases, please contact us anytime at:

Phone:	1.800.780.9356
Fax:	1-866-774-6321
Email:	customercare@ajprindle.com
Mail:	AJ Prindle & Co.
	Privacy Policy Administration
	301 Sonoco Dr.
	Louisiana, MO 63353